SM Prime Holdings hold 2022 International Coastal Cleanup together with SM Cares, SM By the Bay

SM Prime Holdings, together with SM Cares and SM By the Bay once again took part in the annual International Coastal Cleanup (ICC), bringing together thousands of volunteers into an event that underscored the importance of protecting the world's seas, oceans, and other bodies of water. The event was held last September 17 at the SM By the Bay Central Park, SM Mall of Asia Complex in Pasay City.

A total of 2,438 volunteers joined this year's ICC, composed of students, professionals, and others from different private and public organizations. At the end of the activity, an estimated 12,158 kgs of trash, equivalent to a total of 1,613 trash bags filled, was successfully collected.

Among those who graced the event were Climate Change Commission Vice Chairperson Sec. Robert Borje, Department of Environment and Natural Resources - National Capital Region (DENR-NCR) Regional Executive Director Jacqueline A. Caancan, DENR-NCR Regional Executive Director for Technical Services Engr. Ignacio R. Almira, DENR-NCR Regional Strategic Communication and Initiatives Group Head Chris Villarin, DENR-NCR Communication Development Officer II Ariz Abad, SM Investments President and CEO and 2GO Group President and CEO Frederic DyBuncio, SM Prime Holdings Inc. SVP Glenn Ang, SM Supermalls SAVP for Operations Perkin So, SM By the BAY Mall Manager Marie Charlene Claire K. Canoy-Narvasa and PricewaterhouseCoopers (PwC) Philippines’ Markets and Assurance Executive Director Allan Cao.

SM By The Bay and SM Cares’ ICC event for this year was done in collaboration with different private and government agencies

SM By The Bay and SM Cares’ ICC event for this year was done in collaboration with different private and government agencies

The ICC is a yearly global event that encourages individuals to be part of the movement for cleaner seas and oceans. Every year, thousands of Filipino volunteers from various sectors and communities join the efforts to help ensure the cleanliness of the shorelines and waterways in the country.

“The International Coastal Clean Up is part of the overall SM Green Movement. As a proven responsible property developer and community partner, SM Prime’s various Sustainability programs across its malls, residences, hotels and leisure properties promote resource conservation & environmental protection for an improved quality of life in the communities it serves,” said SM Supermalls SAVP for Operations Perkin So.

This year's event was made possible by SM Offices, 2GO, PwC, Maynilad, and International Coastal Clean Up Philippines. DENR-NCR, the Climate Change Commission, and the Philippine Coast Guard were also present to provide their support.

Aside from the annual observance of ICC, other sustainability projects of SM Cares include the Trash-To-Cash Recycling Market where individuals can drop off their recyclable waste in exchange for cash; the Plastic Waste and Electronic Waste Collection Programs which promotes responsible plastic and electronic waste management affecting our seas, just to name a few.

SM Cares is the corporate social responsibility arm of SM Prime Holdings, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more about these, visit www.smsupermalls.com/smcares. 

SM Prime Holdings hold 2022 International Coastal Cleanup together with SM Cares, SM By the Bay

SM Prime Holdings, together with SM Cares and SM By the Bay once again took part in the annual International Coastal Cleanup (ICC), bringing together thousands of volunteers into an event that underscored the importance of protecting the world's seas, oceans, and other bodies of water. The event was held last September 17 at the SM By the Bay Central Park, SM Mall of Asia Complex in Pasay City.

SM Prime Holdings hold 2022 International Coastal Cleanup together with SM Cares, SM By the Bay

SM Prime Holdings, together with SM Cares and SM By the Bay once again took part in the annual International Coastal Cleanup (ICC), bringing together thousands of volunteers into an event that underscored the importance of protecting the world's seas, oceans, and other bodies of water. The event was held last September 17 at the SM By the Bay Central Park, SM Mall of Asia Complex in Pasay City.

A total of 2,438 volunteers joined this year's ICC, composed of students, professionals, and others from different private and public organizations. At the end of the activity, an estimated 12,158 kgs of trash, equivalent to a total of 1,613 trash bags filled, was successfully collected.

Among those who graced the event were Climate Change Commission Vice Chairperson Sec. Robert Borje, Department of Environment and Natural Resources - National Capital Region (DENR-NCR) Regional Executive Director Jacqueline A. Caancan, DENR-NCR Regional Executive Director for Technical Services Engr. Ignacio R. Almira, DENR-NCR Regional Strategic Communication and Initiatives Group Head Chris Villarin, DENR-NCR Communication Development Officer II Ariz Abad, SM Investments President and CEO and 2GO Group President and CEO Frederic DyBuncio, SM Prime Holdings Inc. SVP Glenn Ang, SM Supermalls SAVP for Operations Perkin So, SM By the BAY Mall Manager Marie Charlene Claire K. Canoy-Narvasa and PricewaterhouseCoopers (PwC) Philippines’ Markets and Assurance Executive Director Allan Cao.

SM By The Bay and SM Cares’ ICC event for this year was done in collaboration with different private and government agencies

SM By The Bay and SM Cares’ ICC event for this year was done in collaboration with different private and government agencies

The ICC is a yearly global event that encourages individuals to be part of the movement for cleaner seas and oceans. Every year, thousands of Filipino volunteers from various sectors and communities join the efforts to help ensure the cleanliness of the shorelines and waterways in the country.

“The International Coastal Clean Up is part of the overall SM Green Movement. As a proven responsible property developer and community partner, SM Prime’s various Sustainability programs across its malls, residences, hotels and leisure properties promote resource conservation & environmental protection for an improved quality of life in the communities it serves,” said SM Supermalls SAVP for Operations Perkin So.

This year's event was made possible by SM Offices, 2GO, PwC, Maynilad, and International Coastal Clean Up Philippines. DENR-NCR, the Climate Change Commission, and the Philippine Coast Guard were also present to provide their support.

Aside from the annual observance of ICC, other sustainability projects of SM Cares include the Trash-To-Cash Recycling Market where individuals can drop off their recyclable waste in exchange for cash; the Plastic Waste and Electronic Waste Collection Programs which promotes responsible plastic and electronic waste management affecting our seas, just to name a few.

SM Cares is the corporate social responsibility arm of SM Prime Holdings, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more about these, visit www.smsupermalls.com/smcares. 

UNDRR, SM Prime laud women leaders in disaster resilience

SM Prime Holdings (SMPHI) recently announced its support for the global search for women leaders in disaster resilience. 

For the second consecutive year, SMPHI is sponsoring Women’s International Network on Disaster Risk Reduction (WIN DRR) Leadership Awards, a flagship program of the United Nations Office for Disaster Risk Reduction (UNDRR). 

SMPHI Vice President for Corporate Compliance Liza B. Silerio said that the support is aligned with the company’s drive to recognize women’s leadership in disaster risk reduction. “This is important in inspiring other women to fully and effectively participate in promoting gender equality and empowerment while building our collective resilience.”

UN Special Representative of the Secretary-General for Disaster Risk Reduction Mami Mizutori expressed gratitude for the support, stating, “The awards highlight the key role of women as leaders and agents of change in building resilience and actively participating in the creation and implementation of DRR strategies, policies, plans and programs in their regions. Their stories reflect the diversity of solutions required to meet the converging challenges of accelerating climate change and disasters in the region.”

“We look forward to continued collaboration with SM in our DRR agenda,” Secretary General Mizutori added. 

The WIN DRR Excellence Awards 2022  sponsored by SM Prime has 15 finalists shortlisted from 420 nominations received from across 24 countries in the Asia-Pacific. The winner will be announced at the Asia Pacific Ministerial Conference on Disaster Risk Reduction in Brisbane on 21 September 2022. US$10,000 will be awarded to an individual woman who has achieved exceptional professional success in DRR. 

The WIN DRR partnership is consistent with SM Prime Holdings’ social commitment towards women empowerment, resilience, good health and well-being of women. The company’s corporate social responsibility arm, SM Cares, supports programs that advance these causes.  

The Women's International Network on Disaster Risk Reduction (WIN DRR) is a professional network to support women working in disaster risk reduction, in all their diversity. Its overall goal is to empower women to attain leadership and enhance their role in decision-making in disaster risk reduction in Asia-Pacific. The WIN DRR Philippine Network is powered by SM Prime and Asia Pacific College. 

Earlier this year, SM Prime through its SM CARES, partnered with UNDRR in celebrating women empowerment through a webinar on the role of women in disaster resilience. In her keynote message, Mizutori emphasized “women’s equal participation and leadership in public life including disaster risk reduction is important and it is also essential to reducing disaster risk in achieving the United Nations sustainable development goals.”

UNDRR, SM Prime laud women leaders in disaster resilience

SM Prime Holdings (SMPHI) recently announced its support for the global search for women leaders in disaster resilience. 

UNDRR, SM Prime laud women leaders in disaster resilience

SM Prime Holdings (SMPHI) recently announced its support for the global search for women leaders in disaster resilience. 

For the second consecutive year, SMPHI is sponsoring Women’s International Network on Disaster Risk Reduction (WIN DRR) Leadership Awards, a flagship program of the United Nations Office for Disaster Risk Reduction (UNDRR). 

SMPHI Vice President for Corporate Compliance Liza B. Silerio said that the support is aligned with the company’s drive to recognize women’s leadership in disaster risk reduction. “This is important in inspiring other women to fully and effectively participate in promoting gender equality and empowerment while building our collective resilience.”

UN Special Representative of the Secretary-General for Disaster Risk Reduction Mami Mizutori expressed gratitude for the support, stating, “The awards highlight the key role of women as leaders and agents of change in building resilience and actively participating in the creation and implementation of DRR strategies, policies, plans and programs in their regions. Their stories reflect the diversity of solutions required to meet the converging challenges of accelerating climate change and disasters in the region.”

“We look forward to continued collaboration with SM in our DRR agenda,” Secretary General Mizutori added. 

The WIN DRR Excellence Awards 2022  sponsored by SM Prime has 15 finalists shortlisted from 420 nominations received from across 24 countries in the Asia-Pacific. The winner will be announced at the Asia Pacific Ministerial Conference on Disaster Risk Reduction in Brisbane on 21 September 2022. US$10,000 will be awarded to an individual woman who has achieved exceptional professional success in DRR. 

The WIN DRR partnership is consistent with SM Prime Holdings’ social commitment towards women empowerment, resilience, good health and well-being of women. The company’s corporate social responsibility arm, SM Cares, supports programs that advance these causes.  

The Women's International Network on Disaster Risk Reduction (WIN DRR) is a professional network to support women working in disaster risk reduction, in all their diversity. Its overall goal is to empower women to attain leadership and enhance their role in decision-making in disaster risk reduction in Asia-Pacific. The WIN DRR Philippine Network is powered by SM Prime and Asia Pacific College. 

Earlier this year, SM Prime through its SM CARES, partnered with UNDRR in celebrating women empowerment through a webinar on the role of women in disaster resilience. In her keynote message, Mizutori emphasized “women’s equal participation and leadership in public life including disaster risk reduction is important and it is also essential to reducing disaster risk in achieving the United Nations sustainable development goals.”

MetroMart launches tandem PISO SALE with FREE Delivery

Promo event with True Value and Handyman this Sept 24-26

Power up your pre-holiday shopping spree with the True Value-Handyman PISO SALE, exclusively available via MetroMart app and website. From September 24-26, 2022, select items can be purchased for only ₱1.00 when you order and get it delivered via MetroMart across select branches of True Value and Handyman.

The tandem PISO SALE of True Value and Handyman will have various items available within a scheduled time per day, and the promo can be availed until supplies last. The selections include kitchen tools, different food storage containers, storage solutions, and more. The first 200 orders from True Value and Handyman will also get FREE Delivery when they meet the minimum order spend.

HANDYMAN

DATE	TIME	Product Name
Sept 24,2022	9AM - 2PM	Home Essentials Ribbed Glass Oil and Vinegar Set (1 set)
	3PM - 8PM	Core Home Mini Bamboo & Silicone Utensils Set (1 set)
Sept 25, 2022	9AM - 2PM	Sistema Rectangle Klip It Plus 1.49L
	3PM - 8PM	Sunnyware Shoemate Shoe Storage Box Medium - 1 pc
Sept 26, 2022	9AM - 2PM	Excellent Houseware Storage Box Clear - 1 set
	3PM - 8PM	Good Cook Bottle Opener 1pc

TRUE VALUE

DATE	TIME	PRODUCT
Sept 24, 2022	9AM - 2PM	Entrance Mat Scraper
	3PM - 8PM	3 Gang Wall Switch
Sept 25, 2022	9AM - 2PM	Arredo Microfiber Sports Towel - 1 pc
	3PM - 8PM	Omni Universal Adapter w/ switch 10A
		Mighty Bond Pioneer Xtreme
Sept 26, 2022	9AM - 2PM 3PM - 8PM	Micro One 3-In-1 Wash Mitt Large

*Products are subject to availability from different True Value and Handyman branches.

“As all Filipino families gear up for the holiday season, our MetroMart family wants to provide these amazing deals and discounts, working together with our merchants and partners. In our own way, we help bring the Christmas celebrations, plus the spirit of giving and family togetherness, to fruition.” Stefano Fazzini, CEO and co-founder of MetroMart, said.

The True Value-Handyman PISO SALE promo is applicable to New and Existing Users of MetroMart. A min. spend of ₱2,000 is required in order to avail the 1-peso sale items. Only completed checkout of orders within the sale period can avail the discounted items.

New to MetroMart? Get a ₱200 discount for a minimum order of ₱2k. Use the promo code “MMNEW” on the MetroMart app or website upon checkout. This is applicable across all stores and supermarkets for New customers, valid for one-time use until October 16, 2022.

MetroMart is the #1 online grocery delivery service in the Philippines. Our grocery partners include S&R (with or no membership card required), Robinsons Supermarket, Landmark, The Marketplace, Shopwise, All Day Supermarket, Merrymart, Super8 Grocery Warehouse, Ever Supermarket, UltraMega Supermarket, and over 500+ specialty store retailers like Pet Express, Baby Company, Toy Kingdom, Toys”R”Us, National Book Store, Office Warehouse, Southstar Drug and AllDay Rx. Customers can order from their favorite stores on the MetroMart app and have it delivered to their door in 2 hours! For more updates on MetroMart, like and follow us on Facebook and Instagram at @metromartph. Order groceries online or download the app via https://bit.ly/DownloadNowMM

MetroMart launches tandem PISO SALE with FREE Delivery

Promo event with True Value and Handyman this Sept 24-26

Power up your pre-holiday shopping spree with the True Value-Handyman PISO SALE, exclusively available via MetroMart app and website. From September 24-26, 2022, select items can be purchased for only ₱1.00 when you order and get it delivered via MetroMart across select branches of True Value and Handyman.

The tandem PISO SALE of True Value and Handyman will have various items available within a scheduled time per day, and the promo can be availed until supplies last. The selections include kitchen tools, different food storage containers, storage solutions, and more. The first 200 orders from True Value and Handyman will also get FREE Delivery when they meet the minimum order spend.

HANDYMAN

DATE	TIME	Product Name
Sept 24,2022	9AM - 2PM	Home Essentials Ribbed Glass Oil and Vinegar Set (1 set)
	3PM - 8PM	Core Home Mini Bamboo & Silicone Utensils Set (1 set)
Sept 25, 2022	9AM - 2PM	Sistema Rectangle Klip It Plus 1.49L
	3PM - 8PM	Sunnyware Shoemate Shoe Storage Box Medium - 1 pc
Sept 26, 2022	9AM - 2PM	Excellent Houseware Storage Box Clear - 1 set
	3PM - 8PM	Good Cook Bottle Opener 1pc

TRUE VALUE

DATE	TIME	PRODUCT
Sept 24, 2022	9AM - 2PM	Entrance Mat Scraper
	3PM - 8PM	3 Gang Wall Switch
Sept 25, 2022	9AM - 2PM	Arredo Microfiber Sports Towel - 1 pc
	3PM - 8PM	Omni Universal Adapter w/ switch 10A
		Mighty Bond Pioneer Xtreme
Sept 26, 2022	9AM - 2PM 3PM - 8PM	Micro One 3-In-1 Wash Mitt Large

*Products are subject to availability from different True Value and Handyman branches.

“As all Filipino families gear up for the holiday season, our MetroMart family wants to provide these amazing deals and discounts, working together with our merchants and partners. In our own way, we help bring the Christmas celebrations, plus the spirit of giving and family togetherness, to fruition.” Stefano Fazzini, CEO and co-founder of MetroMart, said.

The True Value-Handyman PISO SALE promo is applicable to New and Existing Users of MetroMart. A min. spend of ₱2,000 is required in order to avail the 1-peso sale items. Only completed checkout of orders within the sale period can avail the discounted items.

New to MetroMart? Get a ₱200 discount for a minimum order of ₱2k. Use the promo code “MMNEW” on the MetroMart app or website upon checkout. This is applicable across all stores and supermarkets for New customers, valid for one-time use until October 16, 2022.

MetroMart is the #1 online grocery delivery service in the Philippines. Our grocery partners include S&R (with or no membership card required), Robinsons Supermarket, Landmark, The Marketplace, Shopwise, All Day Supermarket, Merrymart, Super8 Grocery Warehouse, Ever Supermarket, UltraMega Supermarket, and over 500+ specialty store retailers like Pet Express, Baby Company, Toy Kingdom, Toys”R”Us, National Book Store, Office Warehouse, Southstar Drug and AllDay Rx. Customers can order from their favorite stores on the MetroMart app and have it delivered to their door in 2 hours! For more updates on MetroMart, like and follow us on Facebook and Instagram at @metromartph. Order groceries online or download the app via https://bit.ly/DownloadNowMM

MetroMart launches tandem PISO SALE with FREE Delivery

Promo event with True Value and Handyman this Sept 24-26

Power up your pre-holiday shopping spree with the True Value-Handyman PISO SALE, exclusively available via MetroMart app and website. From September 24-26, 2022, select items can be purchased for only ₱1.00 when you order and get it delivered via MetroMart across select branches of True Value and Handyman.

SM Prime and WWF Philippines Partnership Towards Responsible Reporting on Climate Change Solutions

SM Prime Holdings, Inc., one of Southeast Asia’s leading integrated property developers and leading conservation organization World Wild Fund for Nature (WWF) Philippines have entered a collaboration in adopting a more robust reporting framework to address the climate crisis.

This is a major partnership of WWF with a Philippine company towards the development of a bespoke program towards decarbonization.

Sustainability at SM Prime is at the core of its corporate identity. SM Prime is at the forefront of spearheading sustainable practices as well as setting records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.

Under the partnership, SM Prime will adopt the Corporates for a Better Planet Initiative (CBPI), WWF-Philippines’ flagship program that provides an actionable framework for organizations to operate sustainably within the paradigm of the climate crisis. 

“We are delighted to work with WWF Philippines on this sustainable journey. Focusing sustainability within the context of the Philippines ensures that our strategies and projects are highly material, efficient and more responsive in addressing local concerns surrounding resilience and adaptation. We need to be one with the worldwide community to achieve this and we need to work with global experts to get this right,” SM Prime President Jeffrey C. Lim said.

Climate change is one of the most pressing and defining global issues today. The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities.

These risks are rife with complexity and uncertainty and organizations typically fail to properly assess their implications. The CBPI program takes a holistic approach towards this pivotal issue, addressing these risks from a custom-built, science-based perspective. 

By partnering with the WWF, SM Prime will be able to enhance and determine climate change solutions that will be reflected through responsible and transparent reporting. 

The first phase of CBPI involves gauging where SM Prime stands in its sustainability initiatives and setting a science-based target in line with the Paris Agreement’s goal of limiting global warming to 1.5°C compared to pre-industrial levels. SM Prime published its first Integrated Report in 2021 under the Integrated Reporting Framework which provides an overview of our value creation model — how we seek to create value for our stakeholders by contributing to national progress through investments and interventions critical to the country’s socio-economic growth.

As a champion of climate action in the Philippines, our partnership with WWF adds another enhancement to transparent reporting by ensuring greenhouse gas (GHG) computations are accurate and use appropriate methodologies.

With the need to broaden efforts to protect the environment, this partnership forms part of group-wide efforts under the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

SM Prime’s partnership with WWF dates back to 2007 under Hamilo Coast, its leisure resort development in Nasugbu, Batangas.

WWF closely monitors the health and viability of the Hamilo Coast area including three of its coves designated as Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo.

In recognition of its conservation efforts, Hamilo Coast was cited by WWF-Philippines as its longest standing Sustainability Partner in 2020. 

SM Prime and WWF Philippines Partnership Towards Responsible Reporting on Climate Change Solutions

SM Prime Holdings, Inc., one of Southeast Asia’s leading integrated property developers and leading conservation organization World Wild Fund for Nature (WWF) Philippines have entered a collaboration in adopting a more robust reporting framework to address the climate crisis.

This is a major partnership of WWF with a Philippine company towards the development of a bespoke program towards decarbonization.

Sustainability at SM Prime is at the core of its corporate identity. SM Prime is at the forefront of spearheading sustainable practices as well as setting records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.

Under the partnership, SM Prime will adopt the Corporates for a Better Planet Initiative (CBPI), WWF-Philippines’ flagship program that provides an actionable framework for organizations to operate sustainably within the paradigm of the climate crisis. 

“We are delighted to work with WWF Philippines on this sustainable journey. Focusing sustainability within the context of the Philippines ensures that our strategies and projects are highly material, efficient and more responsive in addressing local concerns surrounding resilience and adaptation. We need to be one with the worldwide community to achieve this and we need to work with global experts to get this right,” SM Prime President Jeffrey C. Lim said.

Climate change is one of the most pressing and defining global issues today. The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities.

These risks are rife with complexity and uncertainty and organizations typically fail to properly assess their implications. The CBPI program takes a holistic approach towards this pivotal issue, addressing these risks from a custom-built, science-based perspective. 

By partnering with the WWF, SM Prime will be able to enhance and determine climate change solutions that will be reflected through responsible and transparent reporting. 

The first phase of CBPI involves gauging where SM Prime stands in its sustainability initiatives and setting a science-based target in line with the Paris Agreement’s goal of limiting global warming to 1.5°C compared to pre-industrial levels. SM Prime published its first Integrated Report in 2021 under the Integrated Reporting Framework which provides an overview of our value creation model — how we seek to create value for our stakeholders by contributing to national progress through investments and interventions critical to the country’s socio-economic growth.

As a champion of climate action in the Philippines, our partnership with WWF adds another enhancement to transparent reporting by ensuring greenhouse gas (GHG) computations are accurate and use appropriate methodologies.

With the need to broaden efforts to protect the environment, this partnership forms part of group-wide efforts under the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

SM Prime’s partnership with WWF dates back to 2007 under Hamilo Coast, its leisure resort development in Nasugbu, Batangas.

WWF closely monitors the health and viability of the Hamilo Coast area including three of its coves designated as Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo.

In recognition of its conservation efforts, Hamilo Coast was cited by WWF-Philippines as its longest standing Sustainability Partner in 2020. 

SM Prime and WWF Philippines Partnership Towards Responsible Reporting on Climate Change Solutions

SM Prime Holdings, Inc., one of Southeast Asia’s leading integrated property developers and leading conservation organization World Wild Fund for Nature (WWF) Philippines have entered a collaboration in adopting a more robust reporting framework to address the climate crisis.

Hamilo Coast and WWF: partners in eco-tourism and sustainability

 Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, may be the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices. 

Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

2022 marks Hamilo Coast’s 15th year of productive partnership with the conservation group World Wide Fund for Nature Philippines (WWF). Hamilo Coast and WWF have been working together on key areas for sustainability—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness.

This long-standing collaboration with WWF signifies Hamilo Coast’s determination to pursue eco-tourism and sustainability while upholding international standards for leisure property development. 

Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations, takes pride in the partnership’s objectives. “More than building and maintaining a beautiful community, we seek to create and sustain a world that future generations can enjoy. To help serve this end, CDHI continues to develop Hamilo Coast without compromising the quality of wildlife living around it.” 

This year, Hamilo Coast and WWF will focus on addressing the major components on waste management, which include assessment of solid waste, water and wastewater management practices, formulation of environmental management plan, and the promotion of food shed farming systems. Apart from these, Hamilo Coast and WWF will continuously work on programs that will help conserve, protect, and nurture the environment.

 Santelmo Cove was among those declared as a Marine Protected Area (MPA) regarded as a coastal zone where human activities are strictly regulated to ensure their long-term conservation.

For one, Hamilo Coast and WWF’s Ridge to Reef program declared three of Hamilo Coast’s 13 coves–Pico de Loro, Etayo, and Santelmo–as Marine Protected Areas (MPAs). These are coastal zones where human activities are strictly regulated to ensure their long-term conservation. Declaring more MPAs would also mean expanding Hamilo Coast’s scope in safeguarding more marine ecosystem and resources. 

Hamilo Coast also continues to implement a mangrove reforestation program in its 24-hectare mangrove belt—one of the largest in Nasugbu. Here, Hamilo has planted 50,000 propagules hand-in-hand with World Wide Fund for Nature (WWF) Philippines.

Mangroves are the first line of defense for coastal communities, stabilizing shorelines by averting erosion and providing natural barriers to storm surges, flooding, and hurricanes. As an effective carbon storage, mangroves absorb six times more carbon than mature tropical forests, making it all the more vital in slowing down the effects of climate change. 

Finally, Hamilo Coast and WWF will further push for environmental awareness by celebrating occasions that show respect for biodiversity. One is the annually held Earth Hour, during which time people are urged to shut down electricity to make a substantial difference in energy consumption. Individuals, organizations, and establishments also come together on Coral Triangle Day to shed light on ocean conservation and the ways we can protect and preserve the world’s epicenter of marine biodiversity. 

Hamilo Coast and WWF further push for environmental awareness by celebrating occasions that show respect for biodiversity such as the Coastal Clean Up.

Likewise, the development boasts the largest volunteer effort for the ocean’s health, made possible with the International Coastal Cleanup, where people gather on the Pico and Santelmo beaches to collect trash and record information on the collected debris. 

For all these sustained efforts, WWF has awarded Hamilo Coast with the Longest Sustainability Partner Award, recognizing the development’s commitment to sustainable tourism and its positive impact on the Philippine tourism industry.

Francisco affirms, “CDHI is proud of how far we have come at Hamilo Coast with the help of WWF. This inspires us to do even more, in the hopes that our efforts will make it possible for future generations to witness the beauty of nature as we see it today.” 

ABOUT HAMILO COAST

Hamilo Coast is a master-planned seaside residential community in Nasugbu, Batangas. Developed and managed by Costa del Hamilo, Inc., a subsidiary of SM Prime. It is approximately 90 minutes from Manila via Cavitex and the Ternate-Nasugbu Road. For inquiries, call (632) 7-945-8000 or visit www.hamilocoast.com.